Designation: Digital Marketing Manager Reporting To: Head of Marketing / Management

1. JOB PURPOSE

Own the digital marketing funnel for villas, high-rise apartments and open plots—driving qualified leads, site visits, bookings, project visibility and marketing ROI. The role covers performance marketing, SEO, social media, analytics, remarketing, CRM coordination and agency management.

2. KEY RESPONSIBILITIES

• Plan project-wise digital strategies based on location, product, target customer, price segment, competition and sales targets.	• Manage Google Search, Display, Performance Max, YouTube, Meta (Facebook/Instagram), remarketing and website conversion campaigns.
• Drive qualified leads and optimize CPL, lead quality, site-visit conversion and booking conversion.	• Build differentiated campaigns for villas, apartments and open plots, including HNI, NRI, investor and end-user segments.
• Manage landing pages, CTAs, conversion forms, website traffic and conversion rates.	• Develop SEO strategy: keywords, project pages, titles, descriptions, headings, content, images and internal links.
• Plan and monitor social media across Instagram, Facebook, YouTube, LinkedIn and Google Business Profile.	• Coordinate with graphic designers, video editors, photographers and agencies for ads, reels, walkthroughs, testimonials, brochures and launches.
• Track the complete funnel: Lead → Qualified Lead → Contact → Site Visit → Negotiation → Booking → Revenue.	• Prepare daily/weekly/monthly reports covering leads, CPL, site visits, bookings, spend, revenue, ROAS and campaign performance.
• Manage digital agencies, budgets, campaign spends, invoices and deliverables; stop or scale campaigns based on performance.	• Monitor competitors, pricing, offers, campaigns and digital positioning; recommend improvements to management.

3. KRA / KPI

KRA	Key Measures
Lead Generation & Quality	Qualified leads/month; CPL; cost per qualified lead
Conversion	Lead-to-contact %; contact-to-site-visit %; site-visit-to-booking %
ROI & Revenue	Cost/site visit; cost/booking; ROAS; digital revenue contribution
Digital Presence	Website conversion; organic traffic; search ranking; social engagement
Execution	Campaign optimization; reporting accuracy; project-wise performance; agency/budget control

4. KASH

• Knowledge: Real estate marketing, performance marketing, SEO, social media, analytics and CRM.	• Attitude: Result-oriented, data-driven, proactive, commercially minded and customer-focused.
• Skills: Google Ads, Meta Ads Manager, GA4, Search Console, SEO tools, Excel/Sheets, CRM and campaign optimization.	• Habits: Daily monitoring, competitor tracking, A/B testing, timely reporting and continuous optimization.

5. QUALIFICATION & EXPERIENCE

Bachelor’s degree in Marketing, Business Administration, Communications or related field; MBA is an advantage. 5–8 years of digital marketing experience, preferably 3+ years in real estate, with exposure to villas, high-rise apartments and/or open plots.

Required Skills

PPT Photo editing: Lightroom, Canva, Photoshop basics * Video editing: CapCut, Adobe Premiere Pro, or similar Word EXCEL

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