*Sales Executive*(Pre-Sales)
Client Partner & Growth Enabler
Purpose Statement
To nurture client relationships through insight-led, ethical selling that creates measurable value for customers and sustainable growth for Pranava Group.
*Role Overview*
The Sales Executive drives the full sales cycle with professionalism and empathy. They represent the voice of the client within Pranava, ensuring that each engagement reflects quality, trust, and excellence.
Core Responsibilities
•Achieve assigned revenue and customer acquisition targets.
•Build and maintain a qualified, healthy pipeline.
•Conduct consultative selling and solution presentations.
•Negotiate and close deals with integrity and clarity.
•Maintain CRM discipline and post-sale relationship follow-up.
Key Result Areas (KRAs) & KPIs
KRAKey Performance Indicators (KPIs)
Revenue Delivery (30%)Individual Target > 100%; Average Deal Size Growth > 10%
Pipeline Management (25%)Pipeline Coverage ≥ 3:1; Lead-to-Close Conversion > 20%
Customer Engagement (20%)Client Satisfaction > 9/10; Repeat Business > 15%
Process & Compliance (15%)CRM Accuracy > 98%; Proposal Turnaround < 48 hours
Learning & Development (10%)Product Certification Completion > 95%
Preferred Qualifications
•Bachelor’s in marketing, Sales, or Business
•2+years of professional sales experience
•Excellent communication, listening, and negotiation skills
KASH Competency Framework
KnowledgeAttitudeSkillHabit
Product Knowledge, Market InsightCustomer-centric, ResilientProspecting, Solution Selling, NegotiationUpdates CRM daily and reviews personal goals weekly
